The #1 Reason Why You Should Write Your “About” Page — NOW!!

Christine McDonald
5 min readMar 31, 2022
Photo by Ioana Cristiana on Unsplash

Your “About” page is the most visited page on your site.

Your visitors, your audience, your prospects want to know everything about you — without having to hear everything about you.

Visitors want to know:

  • who it is sharing a story, advice, review, product or service (personality / voice / experience)
  • what you do or offer to solve their problem (product / service / credentials)
  • how anything about you warrants the time they’re giving to you (solution)

The BENEFIT they get from reading, hiring or doing business with you.

Visitors also want to know all that without feeling like they’re reading an AI-generated PowerPoint. (Sorry, tech peeps, nothing personal) Educate, entertain and entice. Weave in information, personality and desire. Realize your “About” page is not a resume or CV.

Maybe you’ve ignored writing your “About” page. Perhaps you’ve wondered, “Who Cares About Me?”. Let me share the good news — everybody cares about you. Well, in a selfish kind of way they do.

THAT is the #1 reason why you should write your “About” page — NOW!

Hello world!

Remember when that was the “go to” first post suggestion for anyone starting a blog! A generic shout out to the world from the blogosphere.

I actually loved it. And when I revamped my writing website years ago it popped up again in the new blog suggestion.

I ran with it. I thought it was visually awesome. And if I closed my eyes I could see and hear . . .

. . . well, you give it a try.

Close your eyes.

Ya, right now. You’ve got time.

Close your eyes. Picture yourself standing atop a mountain. Shouting out to the world. Letting them know who you are and what you do.

Hello World!!

It’s a cool visual. Exciting energy.

In reality, it’s a bit of a paradox. Because if you think about it, if you’re standing atop a mountain and yell “Hello World”, your voice would rise, not fall below to all the

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Christine McDonald

Spiritual Confidence Coach | Lifestyle Writer | Podcaster. Helping Emerging Adults & Millennials live more spiritually guided lives. www.GuidingLifeCoaching.com