The #1 Reason Why You Should Write Your “About” Page — NOW!!
Your “About” page is the most visited page on your site.
Your visitors, your audience, your prospects want to know everything about you — without having to hear everything about you.
Visitors want to know:
- who it is sharing a story, advice, review, product or service (personality / voice / experience)
- what you do or offer to solve their problem (product / service / credentials)
- how anything about you warrants the time they’re giving to you (solution)
The BENEFIT they get from reading, hiring or doing business with you.
Visitors also want to know all that without feeling like they’re reading an AI-generated PowerPoint. (Sorry, tech peeps, nothing personal) Educate, entertain and entice. Weave in information, personality and desire. Realize your “About” page is not a resume or CV.
Maybe you’ve ignored writing your “About” page. Perhaps you’ve wondered, “Who Cares About Me?”. Let me share the good news — everybody cares about you. Well, in a selfish kind of way they do.
THAT is the #1 reason why you should write your “About” page — NOW!
